Legend Power Systems Inc.

Bruce Sampson

Bruce Sampson joined BC Hydro in 1997 as Director, Strategic Issues and Planning. Shortly after Bruce was appointed Executive Vice President of Powerex the energy trading subsidiary of BC Hydro. During his tenure with Powerex Bruce was involved with the team developing a Risk Management framework.

While heading up the Strategic Planning team Bruce was heavily involved with helping BC Hydro develop it’s position with respect to the deregulation of the energy markets in North America. He was eventually seconded to the provincial government team to assist in the development of the Provincial Energy Plan introduced in 2001.

Bruce and his team were instrumental in helping BCH introduce the first voluntary renewables portfolio standard for a utility in Canada. BCH was also at the forefront of the adoption of a triple bottom line framework and integration of sustainability objectives throughout the company. Innovest ranked BCH as the top of the list of 27 companies they reviewed in 2003 giving BCH a AAA rating for sustainability.

In 2004, Bruce and his team was assigned to work with Mossadiq Umedaly the current Chair of BC Hydro and Chair of Xantrex to assist in the development of a strategic framework for the development of the Power Technology sector in BC ultimately leading to the release of the Task Force report on Power Technology adopted by the Province. His most recent assignment was a secondment to the Provincial Government to assist in development of the province’s new energy plan. Bruce has had extensive involvement in developing BC Hydro’s long-term strategy and goals, with specific emphasis on ensuring sustainability is incorporated into the long-term goals, strategies and objectives. Bruce also has a strong external focus and sits on a wide range of boards and committees and completed over 40 talks to various groups in 2006/07. He is currently an Executive in Residence at the University of Victoria.